The objective in this area depends on the practice's market position. New practices in an area with many physicians will typically attract contracts as an opportunity to increase patient volume. Pricing is certainly important, but not as important as acquiring new contracts. These strategies typically result in 60-90 day contract outs becoming available to the practice.
Established practices are more selective. Contracts are reviewed to protect the practice from such things as solicitation clauses, gag clauses, reassignment of patients following termination, billing and payment cycles as well as compensation.